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The LEGO Group Assistant Marketing Campaign Manager (9 Month Contract) in Singapore, Singapore

Assistant Marketing Campaign Manager (9 Month Contract)

  • Location Singapore, Singapore

  • Job ID 0000013405

  • Category Sales, Marketing & Product Management

Job Description

Are you energised by crafting trend-setting digital campaigns with content driving engagement?

We are looking for a creative, data-driven, and self-started person to join our Digital Consumer Engagement (DCE) Team to drive our digital consumer engagement strategy in the LEGO Group.

Core Responsibilities

  • Collaborate with product and channel owners, in and external collaborators to connect and promote LEGO® owned channels and find alignment within the LEGO® ecosystem

  • Generate ideas and implement marketing campaigns and content across LEGO® platforms,, LEGO Builder, LEGO® Life app and Magazine and connecting these owned experiences within the wider LEGO® ecosystem.

  • Work in collaboration with Global teams to understand marketing plans and assess whether regional nuances will need to be addressed at a local market level

  • Editorial planning and publishing digital content for strategic projects in APAC markets. Support localization and language versioning process

  • Work with campaign tools and CMSs to build and publish campaign landing pages and generate relevant digital content (e.g., articles, polls, quizzes and competitions)

  • Support Regional and Global Marketing teams on digital projects, marketing campaigns & workshops, brainstorming new content types and turning plans into action

  • Review content performance to provide insights and propose recommendations to marketing & project teams

  • Define campaign strategies and present opportunities to key partners

  • Monitor regional content trends to encourage content opportunities

Play your part in our team succeeding

The Digital Consumer Engagement (DCE) team is responsible for the creation, growth, and engagement of our owned channels across kids, adult and family audiences. These experiences are a core to the wider Digital Ecosystem that ties together all digital LEGO® experiences in significant ways that crafts deeper consumer engagement and improved consumer lifetime value.

The Regional Marketing team where this role sits is the team that ensures growth and marketing integration owned channels within the markets. We create local, relevant content for our experiences for individual markets to support the global content and markets trends.

Do you have what it takes?

  • Degree holder preferably in business/marketing with a minimum of 5 years working in a similar role

  • Proven track record in the end-to-end campaign execution from planning, creation to post-campaign review

  • Well organised, analytical individual with an ability to deliver timely campaigns, confident in communicating results and recommendations

  • A self-starter & a fantastic teammate with experience working with international teams

  • Excellent communicator and proficient in English, fluent Chinese could be a plus

  • Strong stakeholder management skill


What’s in it for you?

Here are some of what to expect:

  • Family Care Leave – We offer enhanced paid leave options for those important times.

  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

  • Your workplace –When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO ® team today.