Job Information
The LEGO Group Digital Marketing Manager in Shanghai, China
Digital Marketing Manager
Location Shanghai, Shanghai, China
Job ID 0000015457
Category Sales, Marketing & Product Management
Job Description
Are you a passionate expert in digital marketing who wants to work for one of the strongest brands in the world?
Here's an excellent job opportunity for you to work at the groundbreaking of digital and bring your digital marketing expertise to drive kid’s engagement with interactive LEGO brand experiences!
No relocation assistance is offered for this position.
Play your part in our team succeeding.
We are looking for an expert and dedicated digital marketing manager to join our team for the Xiaohongshu platform and social account management. The ideal candidate will have a deep understanding of the platforms’ mechanisms, rules, and operations. They will be skilled in demonstrating and integrating resources to improve brand benefits on the platform. Additionally, they will work closely with cross-functional teams to ensure seamless collaboration, particularly during large-scale campaign activities.
Core Responsibilities
Co-develop Xiaohongshu platform strategies and implement campaigns to drive brand awareness, engagement, and conversion.
Drive collective efforts with cross-functions (brand team, media team, sales channels, etc.), ensuring alignment with brand objectives and guidelines.
Conduct data analysis to supervise performance, identify trends, insights, and opportunities in Xiaohongshu platform to optimize and refine strategies to achieve goals.
Develop strong relationships with key partners, both internally and externally. Leverage platform features and resources to improve brand exposure and benefits.
Manage key LEGO owned social accounts (including Wechat, Weibo, Bilibili and other potential new platforms) by always-on social content and related engagement activities. Work with multiple resources to plan and supply content, distribute it across social accounts, and iterate regularly upon performance.
Do you have what it takes?
A minimum of 5-8 years of internet and digital marketing experience, with a focus on social marketing as a plus.
A bachelor’s degree would be preferred, MBA is a plus.
Validated hands-on experience with related brands in leading Xiaohongshu platform. Deep understanding of Xiaohongshu’s mechanisms, rules, content operations, and commercial impact.
Strong insights into the Chinese social landscape. Digital content savvy.
Proficient in data analysis and applying data-driven insights to advise strategic decision-making.
Strong problem-solving skills, with the ability to adapt to changing market conditions.
Excellent communication and collaboration skills, with a track record of working effectively across teams.
Strong sense of mission, self-motivated with can-do attitude
Native in Mandarin and fluent in English, both written and spoken.
#LI-SZ
What’s in it for you?
Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Your workplace –When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO ® team today.